Whenever I think of going to Jean Claude Soulouque's house, I think, "Have a Coke and a smile." At his home, you can always count on both. A warmer, more gracious man, I cannot imagine. Having worked with him for many years, ours is a business partnership, yes, but also a friendship. Through his art he has supported his own family, putting both his son and his daughter through school. He is a community leader and role model for many young artists who hope to follow in his footsteps. Fair trade isn't just a good idea - it's the only way we do business.